How to Attract Top Advisers Who Deliver New Fees to Your IFA Firm

If you want to expand your IFA firm, the key isn’t just hiring more Advisers — it’s hiring the right ones. The Advisers who make the biggest impact are those with a proven track record of generating new fees by adding clients and deepening existing relationships.

So, how do you make your firm attractive to these high performers?

Give Them What They Value Most

From our experience running outreach campaigns to Advisers, one message consistently gets the strongest response: the chance to inherit a portfolio of clients.

Advisers with a strong background in business development are growth-focused. They want to keep expanding, but they don’t want to start from scratch when joining a new firm. If you can offer them an initial client base to build from, it ticks three big boxes:

• Immediate income – They can start generating fees from day one.

• Confidence in the move – Knowing there are clients ready to engage gives them security.

• Room for growth – Over time, they can also transition their own client relationships into the firm.

This combination — stability plus opportunity — is exactly what sparks interest among top Advisers.

Why This Strategy Works for Firms

Offering client portfolios isn’t just a carrot for recruitment. It’s a smart business move:

• Advisers ramp up quickly, giving you faster ROI.

• They are more motivated to stay and grow within the firm.

• Your clients benefit from continuity and fresh energy.

It’s a win-win: Advisers feel supported, and your firm secures talent that can genuinely drive growth.

Position Your Firm the Right Way

When reaching out to Advisers, make sure your opportunity clearly highlights:

• The portfolio on offer – Type, size, and quality of clients.

• Growth potential – How they can combine inherited clients with their existing relationships.

• Your support – Compliance, admin, and marketing structures that let them focus on clients.

This is the approach we use when representing IFA firms, and it consistently delivers the best engagement from the Advisers you want to attract.

Final Word

If your goal is to bring in Advisers who add real value, the most effective way to stand out is simple: offer them a client base to build on. Combine that with strong support, and you’ll have a clear advantage in securing the Advisers who can grow your firm’s fee income year after year.